These ads were created for a school project. The challenge was to develop ads that would work conceptually as a series.
I was inspired by Geico's use of humour in their marketing, so I embraced that direction with my series of Bad Ideas, that could be juxtaposed with the Good Idea of switching to Geico.
The bad product ideas were created through a mix of illustration and photo composite.
Illustration
Photo Composite
Copywriting
Layout
